SIFORDI = C4D (Communication for Development)
Social marketing and mobilisation revolves around changing a behaviour. To launch a campaign that is aimed at such is not so easy since one is already faced with a question with numerous answers possible, “what behaviour do I want to change?”. One of the subjects I signed up for this course, DEVC208, calls for a group term project that involves social marketing and mobilisation. Our group, after conducting the needed research, decided to focus on the rising HIV cases in the Philippines. So we came up with:
Our social marketing campaign involves the use of online and social media and traditional approach to partnerships. Some of the networks we’ve launched are:
Follow us in any of the above-mentioned channels and fight for an HIV/STD-free Philippines! #
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