SIFORDI = C4D (Communication for Development)
Our professor Ms Melinda Bandalaria called social marketing and mobilisation the heart of development communication. And she may just be right as any development communication programme may never be successful without this dynamic duo. Social marketing and mobilisation will not be as successful too without effective partners.
Want to know more about partnerships in social marketing and mobilization and why it is helpful? Watch this presentation of my classmate Mara:
The Social Mobilization Continuum, Mara Katrina Escurel